Vacation rental marketing is all about helping the prospective traveler: not selling them. And one of the best ways to do that is to create your own blog. Fortunately, with my little guide below, owners and managers can do so for free in under 5 minutes.
Long gone are the days when anyone could buy a magazine ad and POOF, their rental was booked year round.
If you haven’t realized yet, competition is getting fierce: both in the sheer increased amount of properties available for rent and (perhaps more importantly) in the fight for attention of the online user.
This second point – you the owner competing for the attention of the online traveler against their family members, friends, co-workers…etc. – is why creating a blog is so important: to gain your guests’ trust, you must give them tons of useful information about your region and there is no better way to do that than with a blog.
Now, the good part is that you probably already know the ropes: that is to say, you’ve probably invested in a vacation rental property because you love the area and if you love the area, chances are, you know a lot about the area (the best restaurants, tours, sights, insider tips).
So as you may have assumed, creating a platform – a brand extension – for that wonderful knowledge is the name of the game. And we do so via a blog.
Now that you’ve learned how to create your own vacation rental blog, try the following challenge:
Sit down with your spouse and write out every single question that has ever been asked about your region. What’s the best dish at the local diner? When’s the best time to go surfing? Where can we rent local DVDs? If you’re like me, that list will probably start getting pretty long (which is good). Try to avoid questions about your rental itself. That would qualify as selling (not helping) and that's not what we're going for here.
Next, choose one question per week and dedicate a few paragraphs to the response. Then publish that response as your first blog article. Start knocking out one article per week and you are on the road to helpful greatness!
I recommend using a blog because it's what has worked tremendously well for me. You can read my story from nothing to vacation rental greatness HERE.