Vacation Rentals Score a Touchdown

There's a first time for everything, and for HomeAway there's a big first coming up quickly: Sunday, February 7, 2010.

Date sound familiar? Yes, that's the day of the Big Game. HomeAway will be advertising during the Super Bowl.

Yeah, that's big. It's big for HomeAway, big for vacation rentals and big for our customers. This is an opportunity to inform a huge number of people about their best alternative to hotels when they travel: vacation rentals. And, of course, the best place to find those vacation rentals is on HomeAway.com.

And that's just the beginning. In the words of our chief exec:

“We’re going to use the Super Bowl to launch an exciting new ad campaign highlighting the benefits of vacation rentals to reach more than 100 million people," said Brian Sharples, CEO of HomeAway. Read more from Brian in the press release that hit the wires this morning.

We can't tell you what will be in the Super Bowl ad, but we think you'll like it. Stay tuned for more details. Who knows, the HomeAway Super Bowl ad might be good enough to join the Wikipedia list of notable Super Bowl commercials.

This seems like a great opportunity to mention that there are still Miami vacation rentals available, so if you're planning to watch the game in person or just be in Miami for that festive weekend, you should book now.